Hi, I'm Diego the Marketer.

San Marcos, Texas

Builds curiosity and invites conversation.

Resume
Projects and Portfolio
Young man (Diego Vacaflores) with dark hair, wearing a black suit and white shirt, standing in front of a blue background with a rounded top.
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    10+ Projects & Campaigns

    From digital campaigns and brand launches to CRM builds and website redesigns.

  • High Achieving

    Recognized Scholar by American Marketing Association, Texas State University, CollegeBoard, and more…

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    2+ Years Building Brands

    Took projects from concept to launch for organizations like the City of San Marcos, Women Leading Government, and Texas State AMA.

About Me

Hi, I'm Diego Vacaflores. I'm a marketing strategist, brand builder, and business student at Texas State University pursuing a BBA in Marketing and Economics with a 4.0 GPA.

I currently serve as Chair of Community and Social Impact and Chair of Membership for Texas State's American Marketing Association chapter, which earned Top 25 Chapter recognition globally out of 350+ chapters. I also re-founded the Theta Sigma chapter of Alpha Kappa Psi, scaling it from zero to 60+ active members with a 90%+ first-semester retention rate.

I've worked as a Social Media Manager for Women Leading Government, where I increased online visibility by 79%, and as a Business Development and Marketing Intern for the City of San Marcos, where I built the Mayor's Employer Database and helped redesign the Economic Development Department's website.

I'm currently building Aura Textureworks, a hair product brand that reached 1500+ followers and 200K+ views across all platforms on the first week under my command. I also run @againstthemetric, a content project that breaks down bold strategy, creative execution, and marketing that actually works.

My long-term goal is to become a Chief Marketing Officer, leading cross-functional teams, shaping brand strategy, and driving business growth at scale. I plan to pursue an MBA from a top business school to deepen my leadership and strategic expertise.

At the core of everything I do is a belief in thoughtful execution, real innovation, and marketing that moves people.

"The best marketing doesn’t feel like marketing." 

— Tom Fishburne, Founder of Marketoonist

Philosophy & Vision

Marketing is more than a promotional tool. It’s how brands earn trust, shift culture, and create demand. I approach every project with intention, blending strategic clarity with creative direction to build something that resonates.

Whether I’m crafting a content strategy, building a campaign, or shaping brand positioning, my goal is always the same: make people care.

Strategic Principles 

My work is grounded in clarity, consistency, and commercial impact. Every brand needs more than just a cool aesthetic. It needs a voice, a point of view, and a system that can scale. That is where strategy comes in.

I believe in starting with positioning. Who are we? Who are we for? What makes us impossible to ignore? From there, I build frameworks that bring that identity to life across channels — from messaging and content to creative direction and user experience.

I value storytelling that is simple but not shallow. Design that is intentional, not decorative. Strategy that is flexible enough to evolve but focused enough to stay sharp.

Good marketing is not about being clever. It is about being clear, relevant, and unforgettable.

Long-Term Thinking 

Short-term wins are easy to chase, but they rarely build anything meaningful. I focus on long-term value. That means thinking beyond the next campaign and building brands that can grow, adapt, and lead for years to come.

Longevity starts with intention. I design systems that support a brand’s identity and scale with it. I care about loyalty, reputation, and sustainable growth — not just spikes in traffic or temporary hype. The strongest brands earn trust over time. Every marketing move should reinforce that trust.

As I grow brands and shape my own path, I constantly ask: Will this still be relevant next year? Does it align with the values behind the brand? Is it worth remembering?

That kind of thinking is what turns good strategy into lasting impact.

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Get in Touch!

Start your project today with a free one-on-one session where we’ll map out your web design needs and next steps.

Contact Me
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