Hi, I'm Diego the Marketer.

Builds curiosity and invites conversation.

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    10+ Projects & Campaigns

    Includes social growth, marketing certifications, and client work 

  • High Achieving

    Honors student, College Board Awards, DECA, TAFE, and recognized business strategy competitions

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    2+ Years Building Brands

    Freelance, DECA, and agency work experience 

About Me

Hi, I’m Diego Vacaflores. I am a marketing strategist, brand builder, and business student at Texas State University. I combine sharp strategy with bold creativity to help brands grow with clarity, purpose, and long-term impact.

I have built a strong foundation through academic excellence, national recognition, and real-world experience. I currently hold a 4.0 GPA and was named a College Board National Rural and Small Town Scholar. I’ve served as a DECA chapter co-founder and Vice President of Career Development, earning recognition as the Best New Chapter 2024-2025. I also completed an internship with the City of San Marcos in economic and business development, where I contributed to community research and commercial planning.

Outside the classroom, I am consistently working on the launch of Bramble, a marketing agency focused on helping emerging brands find their voice and build systems for growth. I also create content through @againstthemetric, a social media project that breaks down bold strategy, creative execution, and marketing that actually works.

My long-term goal is to become a Chief Commercial Officer where I can lead cross-functional teams, shape brand strategy, and drive business growth at scale. I plan to pursue an MBA from a top business school to deepen my leadership, financial, and strategic expertise.

At the core of everything I do is a belief in thoughtful execution, real innovation, and marketing that moves people. I am building a career that blends creativity with business, and I am committed to learning, leading, and creating along the way.

"The best marketing doesn’t feel like marketing." 

— Tom Fishburne, Founder of Marketoonist

Philosophy & Vision

Marketing is more than a promotional tool. It’s how brands earn trust, shift culture, and create demand. I approach every project with intention, blending strategic clarity with creative direction to build something that resonates.

Whether I’m crafting a content strategy, building a campaign, or shaping brand positioning, my goal is always the same: make people care.

Strategic Principles 

My work is grounded in clarity, consistency, and commercial impact. Every brand needs more than just a cool aesthetic. It needs a voice, a point of view, and a system that can scale. That is where strategy comes in.

I believe in starting with positioning. Who are we? Who are we for? What makes us impossible to ignore? From there, I build frameworks that bring that identity to life across channels — from messaging and content to creative direction and user experience.

I value storytelling that is simple but not shallow. Design that is intentional, not decorative. Strategy that is flexible enough to evolve but focused enough to stay sharp.

Good marketing is not about being clever. It is about being clear, relevant, and unforgettable.

Long-Term Thinking 

Short-term wins are easy to chase, but they rarely build anything meaningful. I focus on long-term value. That means thinking beyond the next campaign and building brands that can grow, adapt, and lead for years to come.

Longevity starts with intention. I design systems that support a brand’s identity and scale with it. I care about loyalty, reputation, and sustainable growth — not just spikes in traffic or temporary hype. The strongest brands earn trust over time. Every marketing move should reinforce that trust.

As I grow brands and shape my own path, I constantly ask: Will this still be relevant next year? Does it align with the values behind the brand? Is it worth remembering?

That kind of thinking is what turns good strategy into lasting impact.

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Get in Touch!

Start your project today with a free one-on-one session where we’ll map out your web design needs and next steps.

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